Observa Political Index Polls, 1977

Principal Investigator


Codebook: Variables, universes, concepts, survey design and frequency distribution



See abstract


#Observa opinion polls: #---------------------- # #From 1967 and onwards Observa has carried out a number of opinion polls, i.e. surveys of attitudes and habits of life, partly through so-called political index polls (postal panel surveys) and partly through more extensive attitudinal surveys based on interviews. The political index polls have been carried out regularly in the period (approx. 10 times a year), whereas the attitudinal surveys have been carried out quarterly in the period 1969 to 1972. The current data collection of similar data material over a long period of time makes it possible to carry out various kinds of time series analyses, especially as regards party preference. #Other subjects are usually treated more superficially owing to the conditions under which the surveys are carried out (they are designed for publication in daily papers so the main emphasis has been put on topical issues, and only subjects which may be dealt with by means of a limited number of questions are included). #Until 1971 the political index polls were carried out for the daily paper Aktuelt; from 1972 for the daily paper Morgenavisen Jyllands-Posten. The attitudinal surveys have been carried out exclusively for Jyllands-Posten. # # #Observa Political Index Polls, 1977: #------------------------------------ #In 1977 Observa carried out 11 political index polls. All the questions from these surveys are found in DDA-0969: Observa Political Index Polls, 1977. In addition, the individual political index polls, which contain questions on topical issues, are found in DDA-0970 to DDA-0980. # #The individual political index polls deal with the following topical issues: # #Observa Political Index Polls 1977: January (DDA-0970): #Majority government after the general election on 15 February, 1977; government coalition between the Social Democratic Party and the Liberal Party; alternative party preference; attitude to the issuing of writs for the general election; prime minister preference; a non-Socialist government including the Progress Party; professional football; for or against nuclear power stations in Denmark at a hypothetical referendum today; and for or against a lowering of the electoral age to 18 at a hypothetical referendum today. # #Observa Political Index Polls 1977: February (DDA-0971): #Election programmes on TV in the period 31 January to 11 February, 1977; and vote at the general election on 15 February, 1977. # #Observa Political Index Polls 1977: March (DDA-0972): #Medical treatment; foreign TV programmes; respect for various occupational groups (e.g. clergymen, teachers, judges); the most important issues in the coming collective bargaining; assessment of the following TV serials and TV series: 'Fiskerne' (The Fishermen), 'Kurtisanerne' (The Courtesans), 'To brødre' (Rich Man, Poor Man), 'Herskab og tjenestefolk' (Upstairs, Downstairs), 'Colombo', 'Huset på Christianshavn' (The House in Christianshavn), 'Kojak', 'McCloud', 'Arvingerne' (The Inheritors), 'Edward VII', 'Kommisæren' (The Police Commissioner), 'Månebase Alpha' (Star Trek), 'Onedin Linien' (The Onedin Line); and magazines and weeklies. # #Observa Political Index Polls 1977: April (DDA-0973): #Assessment of Danish industry (the quality and price of the goods and the earnings of the companies); the 'Køb Dansk' (Buy Danish) campaign; smoking habits; the introduction of summer time; for or against Danish membership of the EC at a hypothetical referendum today; forms of address (the deferential 'De' versus the familiar 'du'); energy policy; sports/spare time activities at sea; and magazines and weeklies. # #Observa Political Index Polls 1977: May (DDA-0974): #Summer holidays; for or against nuclear power stations in Denmark at a hypothetical referendum today; assessment of various political statements (e.g. 'All citizens should have equal possibilities of influencing political decisions'); attitude to various population groups (e.g. alcoholics, Englishmen, politicians); the ban on boycotts of companies by the Danish Parliament; the conflict on the newspaper Berlingske Tidende; Greenland (the distribution of the income from raw materials, home rule, venereal diseases and crime); the impact of the energy crisis on energy consumption; and magazines and weeklies. # #Observa Political Index Polls 1977: June (DDA-0975): #Apprenticeships and traineeships (the basic vocational training scheme); the commencement of the building of a bridge over the Great Belt; assessment of Anker Jørgensen as prime minister; coffee consumption; addition of synthetic colouring matters to food; magazines and weeklies; assessment of the Government's performance; and assessment of the performance of the opposition. # #Observa Political Index Polls 1977: August (DDA-0976): #Preferred measures taken in the coming economic emergency plan; public assistance to people on strike; refusal to work of unemployed people; unemployment benefit; moonlighting of unemployed people; professional football; public subsidies to cinemas; magazines and weeklies; and alcohol consumption. # #Observa Political Index Polls 1977: September (DDA-0977): #The impact of the economic emergency plan on the economy and on employment; assessment of Anker Jørgensen as prime minister; the proposal of the Social Democratic Party and LO (the Danish Trades Union Congress) concerning economic industrial democracy, profit sharing and a central fund; milk packing, returnable packing; coalition government consisting of the Social Democratic Party, the Liberal Party, the Conservative People's Party and the Radical Liberal Party; TV habits; the extended broadcasting time; time for supper; and magazines and weeklies. # #Observa Political Index Polls 1977: October (DDA-0978): #The influence of various factors on the development in Denmark (e.g. the counties, DA (the Danish Employers' Association), the Progress Party); co-operation between the party preferred by the respondent and other parties; the impact of the increase of taxes and dues on personal consumption; the future role of the monarchy; capital punishment for terrorism in Denmark; assessment of income policy; participation in the direct elections for the European Parliament in 1978; for or against Danish membership of the EC at a hypothetical referendum today; and magazines and weeklies. # #Observa Political Index Polls 1977: November (DDA-0979): #TV habits; the extended broadcasting time and an assessment of the following TV serials and TV series: 'Edward VII', 'John, Alice, Peter, Susanne og ..', 'Jeg, Claudius' (I, Claudius), 'Det lille hus på prærien' (Little House on the Prairie), 'Robin's Nest', 'Herskab og tjenestefolk' (Upstairs, Downstairs), 'Før Kristi Fødsel' (BC. Archaeology of the Bible Lands); time for supper; eating supper while watching TV; favourite type of dwelling (e.g. farm, house) and own dwelling; ownership of favourite type of dwelling and own dwelling; the influence of various factors on the purchase of everyday commodities (e.g. that the shop is near at hand, that the goods have informative labels); car in household; book reading habits; and magazines and weeklies. # #Observa Political Index Polls 1977: December (DDA-0980): #Corporal punishment of children by parents; for or against a lowering of the electoral age to 18 at a hypothetical referendum today; Christmas present expenditure; children in household; pocket money for children (amount and method); winter holidays; expectations of 1978 (personal financial situation, the country's economic situation, the world situation); Christmas Eve; and magazines and weeklies


Alcohol, alcoholism, unemployed, Unemployment relief, Nuclear power, Industrial action (newspaper industry), Car, Social Security Act, Inconveniences in the residence, Housing situation, Confederation of Danish Industry, Danish industrail products, EU referendum, Packaging, Energy saving, Energy crisis, Energy policy, Vocational education, Election for the European Parliament, Colourant, Holiday, Football, General election, Funds, Consumption, Single influential societal factors, Leisure activity, Greenland, Attitude towards Americans, Attitude towards blockedes, Attitude towards the English, Attitude towards greenlanders, Attitude towards men with long hair, Attitude towards Norwegians, Attitude towards the police, Attitude towards Russians, Attitude towards soldiers, Attitude towards form of government, Attitude towards people from Sweden, Attitude towards Germans, Refuse, The introduction of nuclear power, Income policy, Purchase, Christmas eve, Christmas present, Consumption of coffee, Chiropractic treatment, Physical punishment, Pocket money, Visit to the doctor, Trust in your fellow citizens, Conscientious objector, VAT, Monarchy, Motor vehicle, Doctor on night duty, Healer, Public support, Opposition, Collective bargaining, Profit sharing, Party preferences, Party cooperation, Politician, Professional football, Preference of government, Cooperation with the government, Empty returns, Smoking habits, Smoking, School holiday, Summer time, Moonlighting, Spirits, Sport, Sports activity, Preference of Prime Minister, Great Belt, Form of address, TV program, TV series, Typographer, Educational progress, Weekly magazine, Elctoral age, Election broadcast, Wine, Blockade of a company, Economic democracy, Economic politics, Economic growth, Economic conditions, Consumption of beer


Economics: Economic conditions and indicators, Economics: Consumption/consumer behaviour, Economics: Economic policy (including budget and fiscal policy, public expenditure and public revenue), Trade, industry and markets (including branches of the economy): Business/industrial management and organisation, Labour and employment: Unemployment, Politics: Mass political behaviour, attitudes/opinion, Politics: Elections, Politics: Political ideology, Politics: Domestic political issues, Politics: International politics and organisations, Labour and employment: Labour relations/conflict, Law, crime and legal systems: Legislation, Law, crime and legal systems: Crime, Education: Vocational education, Information and communication: Mass media, Information and communication: Language and linguistics, Health: Specific diseases and medical conditions, Health: Drug abuse, alcohol and smoking, Natural environment: Environmental degradation/pollution and environmental protection, Housing and land use planning: Housing, Transport, travel (and mobility): Transport, travel (and mobility), Social stratification and groupings: Children (see also child development and child rearing), Social stratification and groupings: Elites and leadership, Society and culture: Social behaviour and attitudes, Society and culture: Social conditions and indicators, Society and culture: Leisure, tourism and sport, Social welfare policy and systems: Specific social services: use and provision


Age limits,

Geographic Coverage

National, DK

Data set

Order data

Variables: 899
Analysis unit: Individuals, Danish citizens with the right to vote.


In data set: 2785
Original sample: NA


Kind of data: Survey data

Time dimension: Panel study,

Sampling procedure: Other

Action to minimize loos: If a panel member has not completed a questionnaire twice in succession, a reminder is sent out; if a panel member has not completed a questionnaire three times in succession, the member is excluded from the panel without further notice from Observa. In connection with each political index poll a competition (for small cash prizes) is arranged among the respondents who have sent in the questionnaires in due time.

Data collection

Mode of collection: Mail survey

Test type: Structured questionnaire

Number of questions: 897

Data Collector: NA

Temporal coverage

Start: 1977-01-31
End: 1977-12-12


Observa, Observa Political Index Polls, 1977, Dansk Data Arkiv Danish Data Archive, 1991. 1 data file: DDA-969, version: 1.0.0, http://dx.doi.org/10.5279/DK-SA-DDA-969

Persistent identifier:

DOI: 10.5279/DK-SA-DDA-969

Archive information

Received: 1991-04-01


Study state: The Danish Data Archive has fully documented and preserved the data in a long-term preservation format.
Access conditions: Science and Statistics


DDI-L-3.1 XML Study metadata

Latest version: 1.0.0

Other metadata formats

DDA XML Study description


Primary publications

  • Observa, Danskerne. Meninger, holdninger, vaner. The Danes. Opinions, Attitudes, Habits. Observa 1967-1977, København, Observa, 806 pp., 1977
  • Observa, Danskerne. Meninger, holdninger, vaner. The Danes. Opinions, Attitudes, Habits. Observa 1977-1980, København, Observa, 649 pp., 1981