Observa Political Index Polls 1990: February

Principal Investigator



See abstract


#Observa opinion polls: #---------------------- # #From 1967 and onwards Observa (from 1990 GfK Danmark) has carried out a number of opinion polls, i.e. surveys of attitudes and habits of life, partly through so-called political index polls (postal panel surveys) and partly through more extensive attitudinal surveys based on interviews. The political index polls have been carried out regularly in the period (approx. 10 times a year), whereas the attitudinal surveys have been carried out quarterly in the period 1969 to 1972. The current data collection of similar data material over a long period of time makes it possible to carry out various kinds of time series analyses, especially as regards party preference. #Other subjects are usually treated more superficially owing to the conditions under which the surveys are carried out (they are designed for publication in daily papers so the main emphasis has been put on topical issues, and only subjects which may be dealt with by means of a limited number of questions are included). #Until 1971 the political index polls were carried out for the daily paper Aktuelt; from 1972 for the daily paper Morgenavisen Jyllands-Posten. The attitudinal surveys have been carried out exclusively for Jyllands-Posten. # # #Observa Political Index Polls, 1990: #------------------------------------ #In 1990 GfK Danmark carried out 11 political index polls. All the questions from these surveys, together with a fixed set of recurring background variables, are found in DDA-1968: Observa Political Index Polls, 1990. In addition, the individual political index polls, which contain various questions on topical issues, are found in DDA-1969 to DDA-1970. # #This survey (DDA-1970 Observa Political Index Polls 1990: February) deals with the following topical issues: # #Party preference; belief in life after death; belief in heaven and hell; morning prayers in primary school; attitude to the admission of a number of countries to the EC; financing of TV 2; demands to and expectations from trade unions; attitude to active advertising, i.e. advertising for services by general practitioners, dentists and lawyers; attitude to TV commercials for beer, wine, spirits and cigarettes; and attitude to the joint rule with Greenland


Prayer, Labour union, Greenland, Heaven and hell, Lawyers advertising of services, Life after death, Party preferences, Dentist, Dental benefit, TV, TV advertisment



Age limits,

Geographic Coverage

National, DK

Data set

Order data

Variables: 45
Analysis unit: Individuals, The universe is Danish citizens with the right to vote.


In data set: 1214
Original sample: NA


Kind of data: Survey data

Time dimension: Panel study, (See the item 'Sampling Procedures' for a more detailed description of the composition of the panel).

Sampling procedure: Other

Action to minimize loos: If a panel member has not completed a questionnaire twice in succession, a reminder is sent out; if a panel member has not completed a questionnaire three times in succession, the member is excluded from the panel without further notice from GfK Danmark. In connection with each political index poll a competition (for small cash prizes) is arranged among the respondents who have sent in the questionnaires in due time.

Data collection

Mode of collection: Mail survey

Test type: Structured questionnaire

Number of questions: 0

Data Collector: NA

Temporal coverage

Start: 1990-02-05
End: 1990-02-05


GfK Danmark A/S, Observa Political Index Polls 1990: February, Dansk Data Arkiv Danish Data Archive, 1997. 1 data file: DDA-1970, version: 1.0.0, http://dx.doi.org/10.5279/DK-SA-DDA-1970

Persistent identifier:

DOI: 10.5279/DK-SA-DDA-1970

Archive information

Received: 1997-01-01


Study state: The Danish Data Archive has received data from the depositor.
Access conditions: Science and Statistics


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Latest version: 1.0.0

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Primary publications